Daisy Lovers (デイジーラヴァーズ) is a Japanese tween fashion brand launched by Narumiya International in 1998. Its iconic mascot, Rukky (ルッキー), is a monkey featured throughout the brand's colorful, tropical-inspired designs. Associated with the brand's cheerful "loco girl" aesthetic, Rukky appears in bright, casual outfits that reflect a fun, beach-inspired fashion style.
