Masyumaro (ましゅまろ) is a male kitten character created by Sanrio in 2006. His name comes from his soft, marshmallow-like appearance. Living in Paris with his fashion designer owner, Masyumaro has a relaxed and playful personality. He enjoys music and fashionable trends, and his soft, stretchy body resembles marshmallow dough. Known for his gentle manner of speaking, he often ends his words with a soft "~mya" sound.